The mission of the program of B.Sc. of Public Relations and Advertising aims at equipping students with the required skills, knowledge and abilities to qualify them so as to be effective and responsible leaders and managers who occupy scientific and professional positions in the communication field anywhere in the whole world. The program works towards qualifying graduates to work in the Public Relations sector in the various organizations and advertising agencies. In addition, it qualifies them to complete their post graduate studies. The program focuses on developing effective communication skills, problem solving, measuring and analyzing the public opinion, understanding the human behavior and working towards realizing success in the various organizations governed by fierce competition.
By the end of this program, the student shall be able to:
Students have the option to choose between different Majors Offered.
| Application⬧Admission⬧Registration Fees ( Undergraduate Programs ) | |||||||
| Program | Degree | Major | Medium of
Instruction |
Program Duration | Credit Hours | Tuition Fee per credit hour in AED | Annual
Tuition Fee for 10 Courses in AED |
| Health
Sciences |
Bachelor | Dental
Surgery |
English | 5 years | 194 | 2200 | 88,000
(40 Credit hours) |
| Business
Administration |
Bachelor | Marketing | English | 4 years | 120 | 999 | 29,970 |
| Bachelor | Finance &
Accounting |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Human
Resource Management |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Human
Resource Management |
Arabic & English | 4 years | 129 | 1029 | 30,870 | |
| Bachelor | Management
Information Systems |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Hospitality and Tourism Management | English | 4 years | 120 | 908 | 27,240 | |
| Law
Program |
Bachelor | Law | Arabic & English | 4 years | 129 | 1029 | 30,870 |
| Public
Relations and Advertising |
Bachelor | Public
Relations |
Arabic & English | 4 years | 126 | 999 | 29,970 |
| Bachelor | Advertising | Arabic & English | 4 years | 126 | 999 | 29,970 | |
| Item | Amount in AED | Description |
| Application and Admission Fee | 1500 | One-time fee submitted with the application (non-refundable) |
| Application and Admission Fee
(for International Students) |
3000 | One-time fee submitted with the application (non-refundable) |
| Registration Fee | 550 | Per semester (Fall and Spring) (non-refundable) |
| Registration Fee | 330 | Per session (Summer) (non-refundable) |
| Students Activities Fee | 275 | Per semester (Fall and Spring) (non-refundable) |
| Students Activities Fee | 110 | Per session (Summer) (non-refundable) |
| Transfer of Credits Fee | 330 | |
| Late Registration | 220 | One-time fee submitted with the request (non-refundable) |
| Intensive English Program | – | Per course |
| Level 1 | 6050 | The program consists of 3 levels |
| Level 2 | 4840 | Duration is one semester (180 Study Hours) |
| Level 3 | 4235 | Duration is one semester (135 Study Hours) |
| Intensive English Program for Programs taught in Arabic | – | Duration is one semester (90 Study Hours)
The program consists of 2 levels |
| Level 1 | 4538 | Duration is one semester (112 Study Hours) |
| Level 2 | 4235 | Duration is one semester (90 Study Hours) |
| Visa processing Fee | 2000 | – |
| Visa Deposit | 5000 | Refundable at the time of visa cancelation and cross verify with PRO team after completing one year of study at CU Ajman. |
| Computer Lab Fees | 715 | Bachelor of Dental Surgery |
| Laboratory and Clinic fees
(per semester) 1st to 3rd Year |
4400 | Bachelor of Dental Surgery |
| Laboratory and Clinic fees
(per semester) 4th and 5th Year |
6600 | Bachelor of Dental Surgery
|
| Productive lab Fee (per semester)
4th and 5th Year |
3300 | Bachelor of Dental Surgery |
| Training Fees (4th and 5th year) summer 1 | 4400 | Bachelor of Dental Surgery (per session) |
| Training Fees (4th and 5th year) summer 2 | 4400 | Bachelor of Dental Surgery (per session) |
| Add/Drop Processing fee | 33 | For each request form |
| Re-Test Fee (Undergraduate) | 330 | |
| Incomplete Exam fee (Undergraduate) | 1100 | |
| Graduation Fee | 1375 | |
| Transcript Fee | 83 | |
| ID Replacement Fee | 55 | |
| Degree Replacement / Extra copy fee | 550 | |
| Change Major Fee | 550 | |
| Grade Appeal Fee | 220 | Per Course |
Name: Mohamad Firas Alnaeb
Academic Position: Head of Department /PRA
Email: Firasnaeb@hotmail.com
College/Department:
Public Relations & Advertising
Education:
Professional Experience:
Teaching Areas:
Research Areas:
Memberships:
Conference Presentation:
Publications:
Name: Dr Bassant Eyada
Academic Position: Associate Professor - Director of Research
Email: e.bassant@cuca.ae
College/Department:
Public Relations and Advertising
Education:
Ph.D. Degree
Thesis title: “Setting the Scientific and Artistic Fundamentals of Political Advertising to cope with the Rules and Regulations in Egypt”.
Faculty of Applied Arts, Helwan University. Cairo, Egypt - 2010
Master’s Degree
Thesis title: “The Inter-relation between Sound and Picture in TV Advertising and its role in affecting the Mental Vision”.
Faculty of Applied Arts, Helwan University. Cairo, Egypt - 2003
Bachelor’s Degree
Faculty of Applied Arts, Helwan University Advertising and Graphics Major Cairo, Egypt - 2000
Professional Experience:
January 2020 – Present City University College of Ajman Director of Research
Associate Dean - Public Relations and Advertising Department
August 2015 – December 2019 American University in the Emirates
Chair - College of Media and Mass Communication
September 2007 – September 2014 Ahram Canadian University, Egypt
Faculty of Mass Communication
February 2004 - July 2006 October University For Modern Sciences & Arts (MSA), in association with MiddleSex University, Egypt
Faculty of Mass Communication
September 2001 – January 2004
Arts and Design Academy, The High Institute of Applied Arts, In association with Georgia State University (USA) – Egypt
September 2014 – August 2015 Marketing Manager
Escir Trading and Distribution Company Dubai, United Arab Emirates
June 2001 – Present
Free Lancer Graphic and Advertising Designer
Cairo, Egypt
June 2000 – September 2000
Assistant Director
Kuwait Television
February 1997 – September 2006
TV and Film Editor
TM Video for Editing and Post Production
Cairo, Egypt
Teaching Areas:
Advertising/IMC/Media
Research Areas:
Advertising – Marketing – Communications – Arts
Awards:
Excellence Performance Award
American University in the Emirates – April 2019
Performance and Evaluation Award
American University in the Emirates – October 2017
Program Development Award
American University in the Emirates – February 2017
Distinction of Quality Assurance and Effectiveness Award
Ahram Canadian University - August 2014
Research and Thesis Supervision:
Supervisor of Master’s Thesis: “Criticism between Permission and Criminalization in Sports Media ” – American University in the Emirates. 2017-2018
Supervisor of Master’s Thesis: “Women Empowerment in Sports Media In UAE” – American University in the Emirates. 2016-2017
Examiner and Discussant of Master’s Thesis: “Political Advertising in Times of Globalization” – American University in the Emirates. May 2016
Session Chair and Research Discussant – AUE International Research Conference. November 2018
Reviewer – Journal of Design Sciences and Applied Arts. June 2020 – Present
Reviewer - Journal of Engineering Research and Reports. August 2020 - Present
Session Chair and Research Discussant – CUCA Human Resources and Management Conference. March 2021
Conference Presentation:
AUE International Research Conference (AUEIRC). American University in the Emirates - November 2017
Innovation Arabia 9th Annual Conference. Published at Conference Proceedings Dubai, UAE - March 2016
Innovation Arabia 8th Annual Conference. Published at Conference Proceedings Dubai, UAE - February 2015
XIII International Conference on Communication, Visual and Performing Art Studies. Published at Conference Proceedings
Istanbul, Turkey - February 2015
5. Exploring the Art of Graffiti as a form of Political Advertising in Egypt
VIII Conference of Contemporary Arab Art Published at Conference Proceedings Faculty of Fine Arts, Yarmouk University, Jordon - April 2013.
6. Advertising Design between Creativity and Political Shifts – An Analytical Study of the referendum on the Egyptian Constitution Ads
III International Conference of Arts and Education in the Third Millennium Published at Conference Proceedings Faculty of Art Education, Helwan University, Egypt - April 2013.
7. Social and Emotional Development of Children in Egypt through Television Commercials Providing Humanitarian Values Indirectly
Presented at: International Conference on Global Issues of Early Childhood Education and Rights Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.
8. Exploring Regulations and Legislation of Advertising Aimed at Children in Egypt
Presented at: International Conference on Global Issues of Early Childhood Education and Rights Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.
9. Advertising Used by the Political Arm of the Islamist Parties Parliamentary Elections in Egypt Post 25th January (With Reference to the Freedom and Justice Party)
First Annual Conference on The Future of Media after the Arab Spring Revolutions. Ahram Canadian University, Egypt March 2012.
Publications:
The International Journal of Innovation, Creativity and Change Volume 15, Issue 2, January 2021 ISSN 2201-1323 (Q2-SCOPUS Indexed)
The International Journal of Innovation, Creativity and Change. Vol. 14, Issue 12; December 2020 ISSN 2201-1323 (Q2-SCOPUS Indexed)
International Journal of Marketing Studies; Vol. 12, No. 4; 2020 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education – December 2020
International Journal of Marketing Studies; Vol. 12, No. 2; 2020 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education – April 2020
Journal of Design Sciences and Applied Arts, Volume 1, Issue 1 – January 2020
International Design Journal Volume 7, Issue 2 - April 2018
Smart Technologies and Innovation for a Sustainable Future. Advances in Science, Technology & Innovation (IEREK Interdisciplinary Series for Sustainable Development). Springer, Cham. https://doi.org/10.1007/978-3-030-01659-3_44
International Design Journal Volume 7, Issue 2 - April 2017
International Journal of Early Childhood Education Research (IJECER) Volume 5, Issue 9 - March 2016
Presented at: Innovation Arabia 9th Annual Conference.
Published at Conference Proceedings Dubai, UAE - March 2016
International Conference for Social Sciences and Humanities
International Journal of Arts & Sciences’ (IJAS), Volume 9, Issue 1 - June 2016
Presented at: Innovation Arabia 8th Annual Conference.
Published at Conference Proceedings Dubai, UAE - February 2015
Presented at: XIII International Conference on Communication, Visual and Performing Art Studies.
Published at Conference Proceedings Istanbul, Turkey - February 2015
Presented at: VIII Conference of Contemporary Arab Art
Published at Conference Proceedings Faculty of Fine Arts, Yarmouk University, Jordon - April 2013.
Presented at: III International Conference of Arts and Education in the Third Millennium
Published at Conference Proceedings Faculty of Art Education, Helwan University, Egypt - April 2013.
The Scientific Journal of Applied Arts, 3 January 2013 Faculty of Applied Arts, Helwan University, Egypt
Presented at: International Conference on Global Issues of Early Childhood Education and Rights
Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.
Presented at: International Conference on Global Issues of Early Childhood Education and Rights
Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.
First Annual Conference on The Future of Media after the Arab Spring Revolutions.
Ahram Canadian University, Egypt March 2012.
The Egyptian Journal for Media Studies, September 2012
Presented at: Advertising and Graphics Department Symposium
Faculty of Applied Arts, Helwan University, Egypt, June 2005.
Presented at: Advertising and Graphics Department Symposium
Faculty of Applied Arts, Helwan University, Egypt, June 2005.
Presented at: Advertising and Graphics Department Symposium
Faculty of Applied Arts, Helwan University, Egypt, December 2004.
Name:Faten Z. Aljazzar
Academic Position: Lecturer
Email:f.aljazzar@cuca.ae
College/Department:
Public Relations and Advertising
Education:
MSc 2007: Computer Science-Image and video processing, University of Technology, Iraq.
BSc 2007: Computer Science, Babylon University, Iraq.
Professional Experience:
2015 -present: City University College of Ajman/PRA Lecturer.
2014 - 2015: Zayed University-University College- Dubai/Adjunct Instructor
2008- 2014: Sharjah University and Ajman University/ Visiting Lecturer
2004- 2007: Iraq/ Babylon University-Science College-Computer Department. Instructor
Teaching Areas:
Digital Photography
Tv Production
Computer Applications for PRA
Social Media
Design Basics
Media production for PR
Multimedia
Introduction to IT
Electronic Advertising
TV and Radio Advertising
Graphic Design
Broadcasting Direction
Web Site Design
Basic Animation
Journalism Layout and Design
Research Areas:
Artificial Intelligent
Image processing
Memberships:
Professional Short Courses/ Workshops
Attended:
Name: Dr. Mahmoud Kaleem
Academic Position: Assistant Professor
Department:
Public Relations and Advertising
Email: m.kaleem@cuca.ae
College/Department:
Public Relations and Advertising
Education:
Professional Experience:
Teaching Areas:
Research Areas:
Memberships:
Conference Presentation:
Publications:
Public Administration Research; Vol. 8, No. 2; 2019 ISSN 1927-517x E-ISSN 1927-5188 Published by Canadian Center of Science and Education
Online Published: October 31, 2019 doi:10.5539/par. v8n2p8 URL: http://dx.doi.org/10.5539/par.v8n2p8
Human Resource Research ISSN 1948-5441 2017, Vol. 1, No. 1
doi: 10.5296/hrr.v1i1.11487 URL: https://doi.org/10.5296/hrr.v1i1.11487
ISSN: 2455-6157 Impact Factor: RJIF 5.12 www.educationjournal.org Volume 3; Issue 5; September 2018; Page No. 01-11
http://www.educationjournal.org/archives/2018/vol3/issue5/3-4-36
Online ISSN: 2249-460x& Print ISSN: 0975-587XVolume 17 Issue 10Version 1.0 Year2017
Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA)
Name:Dr. Rabab Abd El-Moniem El-Tallawy
Academic Position: Assistant Professor
Email:a.rabab@cuca.ae
College/Department:
PR and Advertising
Education:
• PhD, first class honors, and Recommended printing and exchanging among Arab and Foreign universities entitled "The Role Of The Internet In The Priming Cognition Of Youth During The Election Campains," An Applied Study In The Presidential Elections 2014.
• Master degree “Excellent”, recommended printing and circulating among universities entitled, "The Role Of The Internet In Building The Political Communication Among The Political Forces That Are Blocked About Legitimacy" an analytical study for a sample of electronic sites 2012.
• Bachelor ofArts- Media–PRA
Professional Experience:
participation in the student media forum 2 at the at the College of Communication at Al Qasimia University in Sharjah on December 31, 2019 -
-Obtaining a training course entitled the digital teacher on 3/31/2020, from Webinar centre for Technical Transformation
- Getting a training course on the concept of artificial intelligence on 6-10 2020 from the Webinar Center for Technical Transformation
-Obtaining a training course on AI journalism, concept and tools, on 2-10-2020 from the Artificial Intelligence Journalism Foundation for Research and Orientalism, in the United Arab Emirates
Participation in the Conference with a research paper (at the International Higher Institute for Media at Al-Shorouk Academy, under the title Media, Informatics and Information Wars, to be held in the period from (4-5 April 2020-
- Serving as a judge for the University of Sharjah Journal of Humanities and Social Sciences
Teaching Areas:
_Special courses for public relation department:
Editing and writing in public relation, principles of media and international relations, international information, training in public relation. production of information media, Editing and designs in the internet . Introduction to mass communication.
Research Areas:
_ Published research entitled, The Cultural Hybridization Letters Of Secular and atheistic E- Forums and young people interaction with them , in Journal of Mass Communication Research , 2020, NO,54
- Published research entitled, The Value Discrepancy and its relationship to the ethics of professional practice of journalists in local electronic journalism, (an applied study on the northern Upper Egypt sector). in Journal of Mass Communication Research , Oct 2020, NO,55
Analyzing Media Discourse Ethics in electronic news sites – a study within the theory of discourse ethics, journal of press research, Faculty of Information, Cairo University, 2018.
Memberships:
• Member of the committees of international conferences at the faculty of Arts, since 2014 till now
• Member of the higher supervising committee for festivals of students’ graduation projects, in media department since 2015.
• Member of the committee of Libraries affairs, faculty of arts 2016 – 2017.
• Member of quality assurance committee- faculty of arts – Minia University 2017 – 2018.
• Member of the laboratories committee faculty arts – Minia University 2018 – 2019.
• Secretary of the media department council faculty of arts – Minia University 2015 – 2016.
• General coordinator of media department in the academic and quality credential unit in faculty of arts. 2017/ 2018.
Conference Presentation:
• Participating in the international conference of (Media ethics and laws in the GCC) University of Sharjah .United Arab Emirates, 2016
• Participating in the 21st annual international conference of the Arab - American society (Communication – ethics – communication and human rights) research entitled "Ethical standards of coverage Media in websites" Tangier, Morocco 2016.
• Participating in the fourth annual conference of the faculty of information (Media education in the face of the invasion of minds in the digital age). Research under publication entitled: "The culture of intellection property of journalists working in websites and its relation with their professional performance” Al Ahram University 2014
• Participating in the conference of: (The future of media in light of the current societal transformations) with a research entitled "the role of the Internet in managing the electoral campaigns – an analytical study of a sample of the websites, of pharos university Alexandria 2014.
• Participating in the first annual media conference: (Media and terrorism confrontation: professional controls and practice manners). media academy in Shorouk, 2016).
• Participating in the conference of (media and terrorism – means and strategies) research paper titled "official propaganda dealing with rumors on social networks and their impact on public comments" – Case study on Egypt, university of king Saud, Riyadh, kingdom of Saudi Arabia, 2017.
Participating in the third annual scientific conference of the media: (Towards a future Agenda for media Researches – problems of transition from nativity to innovation and creativity) research entitled ““Analyzing Media Discourse Ethics in electronic news sites – a study within the theory of discourse ethics – media academy in Shorouk 2018.
Publications:
• Editing and writing in public relations
• Training in public relations.
• Editing and designing on the Internet.
• Producing information materials.
• Media translation.
• Information economics.
Name: NASHWA AHMED ALI
Academic Position: ASSISTANT PROFESSOR
Email: a.nashwa@cuca.ae
College/Department:
PUBLIC RELATIONS AND ADVERTISING
Education:
BA (FACULTY OF ART EDUCATION) (HELWAN UNIVERSITY)
MA (FACULTY OF ART EDUCATION) (HELWAN UNIVERSITY)
PH.D (FACULTY OF ART EDUCATION) (HELWAN UNIVERSITY)
Professional Experience:
- 3D (DESIGN, MODELING, AND ANIMATION).
- 3D PRINTING DESIGN.
- (PRINT AND MELECTRONIC) ADVERTISING DESIGN.
- 3D DESIGN SOFTWERE (3DS MAX, C4D, ZBRUSH)
- 2D DESIGN SOFTWERE (ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR. ADOBE INDESIGN, ADOBE DREAMWEAVER)
- CREATIVE STORY BOARDING & MANUFATURING BRAND DESIGN (COREL DRAW, PAITER)
Teaching Areas:
GREAPHIC DESIGN (BASIC & ADVANCED LEVEL)
ADVERTISING DESIGN (BASIC & ADVANCED LEVEL).
MULTIMEDIA DESIGN (BASIC & ADVANCED LEVEL).
Research Areas:
- 3D PRINTING DESIGN.
- (PRINT AND MELECTRONIC) ADVERTISING DESIGN.
- ADVERTISING MANUFATURING BRAND DESIGN.
– SMART TECHNOLOGIES IN ADVERTISING DESIGN.
- INTELLIGENT MEDIA AND ADVERTISING DESIGN FOR EDUCATIONAL SYSTEMS.
- DESIGN THEORIES.
Memberships:
- SANDYCATE OF PLASTIC ARTS.SINCE 2005.
Publications:
- USE VIRTUAL REALITY TECHNOLOGIES TO DEVOLOP THE E- ADVERTISING IN UAE PRESS ORGANIZATIONS.
Name: Mohanad Ahmed Elamin Mohamed Ali
Academic Position: Assistant Professor
Contact Details: 0505062043
Email: a.mohanad@cuca.ae
College/Department:
Public Relations and Advertisement
Education:
Omdurman Islamic university Faculty of Communication
Professional Experience:
The Consulate General of the Republic of Sudan, Dubai
Job Responsibilities:
University of Aljazeera, Dubai
Aldar University College, Dubai
University of Modern Sciences, Dubai
Teaching Areas:
Public Relations and Advertisement
Research Areas:
Public relations and advertising, and the use of modern technology in the development of communicative functions of public relations
Publications:
Job satisfaction of employees at the University of Modern Sciences in Dubai - 2016
