| Credential: | Bachelors Degree |
| Duration: | 4 Years |
| Credit Hours: | 120 |
| Tuition Fee: | AED 999 per credit hour (see detailed fee structure here) |
| Class Timings: | Morning and Evening |
| Medium of Instruction: | English |
The mission of the Bachelor of Business Administration (BBA) program is to provide students with the knowledge, skills and abilities required to serve as effective, responsible, and ethical leaders and managers in the modern workforce of today–anywhere in the world. It prepares graduates for a diverse assortment of careers in the business sector and for graduate studies. The program focuses on decision-making, problem-solving, developing strong ethical values, social responsibility, and working to achieve success in culturally-diverse settings.
The BBA program aims to provide its students with:
After graduation, students will be able to:
| Program Requirements | Total Credit Hours |
| General Education Courses | 33 Credit Hours |
| Program Core Courses | 51 Credit Hours |
| Program Specialization Courses | 27 Credit Hours |
| Program Elective Courses | 3 Credit Hours |
| Total | 120 Credit Hours |
General Education Courses | 11 Courses (33 Credit Hours)
| SR. | Course Code | Course Name | Credit Hours | Teaching Hours | Pre-requisites |
| 1 | ENG 101 | English I | 3 | 3 | None |
| 2 | ENG 102 | English II | 3 | 3 | ENG 101 |
| 3 | ISL 201
ISLA 201 |
Islamic Culture (English)
Islamic Culture (Arabic) |
3 | 3 | None |
| 4 | SSS 101 | Study Skills | 3 | 3 | None |
| 5 | UAE/A 201
UAE 201 |
UAE Studies (Arabic)
UAE Studies (English) |
3 | 3 | None |
| 6 | ENV 201 | Environmental Science | 3 | 3 | None |
| 7 | HUM 101 | Critical Thinking | 3 | 3 | None |
| 8 | CIS 101 | Computer Fundamentals | 3 | 3 | None |
| 9 | MTH 101 | College Mathematics | 3 | 3 | None |
| 10 | BUS 204 | Innovation and Entrepreneurship | 3 | 3 | None |
| 11 | SOC 101 | Introduction to sociology | 3 | 3 | None |
Program Core Courses | 17 Courses (51 Credit Hours)
| SR. | Course Code | Course Name | Credit Hours | Teaching Hours | Pre-requisites |
| 1 | BUS 101 | Introduction to Business | 3 | 3 | None |
| 2 | ACC 101 | Accounting I | 3 | 3 | None |
| 3 | BUS 102 | Business Statistics | 3 | 3 | MTH 101 |
| 4 | ACC 202 | Managerial Accounting | 3 | 3 | ACC 101 |
| 5 | BUS 201 | Business Communication | 3 | 3 | BUS 101 |
| 6 | MKT 201 | Principles of Marketing | 3 | 3 | BUS 101 |
| 7 | ECO 200 | Principles of Economics | 3 | 3 | BUS 102 |
| 8 | MGT 402 | Operations Management | 3 | 3 | MGT 302,BUS 102 |
| 9 | BUS 320 | Business Analytics | 3 | 3 | BUS 102,BUS 301 |
| 10 | MGT-304 | International Management | 3 | 3 | ECO 200 |
| 11 | FIN 301 | Financial Management | 3 | 3 | ACC 101,BUS 102 |
| 12 | BUS 301 | Business Research Methods | 3 | 3 | CIS 101,BUS 102 |
| 13 | BUS 302 | Business Law | 3 | 3 | BUS 101 |
| 14 | MGT 303 | Management Information System | 3 | 3 | CIS 101 |
| 15 | MGT 302 | Management and Organizational
Behavior |
3 | 3 | BUS 101 |
| 16 | BUS 202 | Business Ethics | 3 | 3 | BUS 101 |
| 17 | BUS 401 | Business Policy and Strategy | 3 | 3 | Completion of 90 Credit Hours |
Program Specialization Courses| 9 Courses (27 Credit Hours)
| Sr. | Course Code | Course Name | Credit Hours | Teaching Hours | Pre-requisites |
| 1 | MKT-303 | Consumer Behavior | 3 | 3 | MKT 201 |
| 2 | MKT-304 | Supply Chain Management | 3 | 3 | MKT 201 |
| 3 | MKT-305 | Integrated Marketing Communications | 3 | 3 | MKT 201 |
| 4 | MKT-309 | Marketing Research | 3 | 3 | MKT 201 |
| 5 | MKT-402 | Brand Marketing | 3 | 3 | MKT 201 |
| 6 | MKT-403 | Services Marketing | 3 | 3 | MKT 201 |
| 7 | MKT-404 | International Marketing | 3 | 3 | MKT 201 |
| 8 | MKT-495 | Internship (Marketing) | 3 | 3 | MKT 201 + Completion of 90 Credit Hours |
| 9 | MKT-499 | Marketing Management (Capstone) | 3 | 3 | MKT 201 |
Program Elective Courses | Student select 3 courses (9 Credit Hours)
| Sr. | Course Code | Course Name | Credit Hours | Teaching Hours | Pre-requisites |
| 1 | MKT-306 | Retail Management (Elective) | 3 | 3 | MKT 201 |
| 2 | MKT-307 | Sales Management (Elective) | 3 | 3 | MKT 201 |
| 3 | MKT-308 | Business-to-Business Marketing (Elective) | 3 | 3 | MKT 201 |
| 4 | MKT-310 | Marketing Strategy (Elective) | 3 | 3 | MKT 201 |
Note:
| Year 1 • Semester 1 | |||||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | ||||
| BUS | 101 | Introduction
to Business |
3 | ||||
| ENG | 101 | English I | 3 | ||||
| MTH | 101 | College Mathematics | 3 | ||||
| SOC | 101 | Introduction to
Sociology |
3 | ||||
| SSS | 101 | Study Skills | 3 | ||||
| Total Credit Hours | 15 | ||||||
| Year 1 • Semester 2 | |||||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | ||||
| ACC | 101 | Accounting I | 3 | ||||
| BUS | 102 | Business Statistics | 3 | MTH 101 | |||
| CIS | 101 | Computer
Fundamentals |
3 | ||||
| ENG | 102 | English II | 3 | ENG 101 | |||
| HUM | 101 | Critical Thinking | 3 | ||||
| Total Credit Hours | 15 | ||||||
| Year 2 • Semester 3 | |||||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | ||||
| ACC | 202 | Managerial Accounting | 3 | ACC 101 | |||
| BUS | 201 | Business Communication | 3 | BUS 101 | |||
| MKT | 201 | Principles of Marketing | 3 | BUS 101 | |||
| ECO | 200 | Principles of Economics | 3 | BUS 102 | |||
| ISL | 201 | Islamic Studies (English) | 3 | ||||
| ISLA | 201 | Islamic Studies (Arabic) | |||||
| Total Credit Hours | 15 | ||||||
| Year 2 • Semester 4 | |||||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | ||||
| BUS | 204 | Innovation & Entrepreneurship | 3 | ||||
| MKT- | 303 | Consumer
Behavior |
3 | MKT 201 | |||
| ENV | 201 | Environmental
Science |
3 | ||||
| BUS | 202 | Business Ethics | 3 | BUS 101 | |||
| UAE
UAEA |
201
201 |
UAE Studies (English)
UAEA Studies (Arabic) |
3 | ||||
| Total Credit Hours | 15 | ||||||
| ✯ Elective Course | Students choose 3 of 4 elective courses | ||||||
| Year 3 • Semester 5 | ||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | |
| BUS | 301 | Business Research Methods | 3 | BUS 102;
CIS 101 |
| BUS | 302 | Business Law | 3 | BUS 101 |
| FIN | 301 | Financial
Management |
3 | ACC 101, BUS 102 |
| MGT | 302 | Management & Organizational Behavior | 3 | BUS 101 |
| MGT | 303 | Management Information Systems | 3 | CIS 101 |
| Total Credit Hours | 15 | |||
| Year 3 • Semester 6 | ||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | |
| BUS | 320 | Business
Analytics |
3 | BUS 102, BUS 301 |
| MGT- | 304 | International Management | ECO 200 | |
| MKT- | 304 | Supply Chain Management | 3 | MKT 201 |
| MKT- | 305 | Integrated Marketing Communications | 3 | MKT 201 |
| MKT- | 306 | Retail Management* | 3 | MKT 201 |
| Total Credit Hours | 15 | |||
| Year 4 • Semester 7 | ||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | |
| MGT | 402 | Operations Management | 3 | BUS 102, MGT 302 |
| MKT- | 402 | Brand Marketing | 3 | MKT 201 |
| MKT- | 307 | Sales Management* | 3 | MKT 201 |
| MKT- | 308 | Business-to-Business Marketing ✯ | MKT 201 | |
| MKT- | 309 | Marketing Research | 3 | MKT 201 |
| MKT- | 310 | Marketing Strategy* | 3 | MKT 201 |
| Total Credit Hours | 15 |
|
||
| Year 4 • Semester 8 | ||||
| COURSE CODE | COURSE NAME | CREDIT HOURS | PREREQUISITE | |
| BUS | 401 | Business Policy
and Strategy |
3 | 90 credit hours of coursework |
| MKT- | 403 | Services
Marketing |
3 | MKT 201 |
| MKT- | 404 | International Marketing | 3 | MKT 201 |
| MKT- | 495 | Internship-Marketing | 3 | 90 Credits
MKT 201 |
| MKT- | 499 | Marketing Management (Capstone) | 3 | MKT 201 |
| Total Credit Hours | 15 | |||
| Cumulative Credit Hours | 120 | |||
Notes:
| Course English I | Course Code ENG 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| The purpose of this course is to scaffold students writing abilities as it combines writing and grammar instructions to help them build the core skills necessary to write effectively for achieving a great success in their future careers. More specifically, the course highlights a paragraph’s structure and elements. The ENG 101 course starts by rendering students write a perfect sentence to a well-developed paragraph. The information used in this course will be needed in the essay writing, too. Writing conventions will be taught and practiced. | |||||||||
| Course Title English II | Course Code ENG 102 | Credit Hours 3 | |||||||
| Pre-requisite(s) ENG 101 | |||||||||
| The main focus of this course is to write a fully developed essay through constructing students’ syntactic and semantic abilities to build up multi-leveled sentences and avoid many sentence errors that weaken their writing potentialities. In addition, this course enhances students ‘critical reading skill by training them to read various types of essays and analyze their organization critically. Furthermore, it familiarizes students with different the main parts and the types of expository essays that enable them to produce highly academic essays. | |||||||||
| Course Title Islamic Studies (in English) | Course Code ISL 201 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| The Islamic Studies course focuses on two fundamental areas: the first introduces the foundations of Islam such as Islamic faith and belief, Islamic culture, acts of worship, sources of Islamic legislation, and the main characteristics of Islam. The second area addresses a number of contemporary issues from an Islamic perspective. Important and interesting topics such as Islam and Globalization, Islam and the Human Being, Islam and Woman issues, are discussed objectively and in-depth. The course provides students with a profound insight into the Islamic perspectives related to tolerance and peaceful co-existence as opposed to violence, extremism, and terrorism. the course is designed to ensure student interaction, and enhance their competencies in intelligent discussion, problem-solving and critical thinking. This will be fulfilled through diverse learning strategies and methods in an encouraging academic environment. | |||||||||
| الساعات المعتمدة: 3 | رقم المساق:ISLA 201 | اسم المساق: الثقافة الإسلامية | |||||||
| المتطلب السابق: لا يوجد | |||||||||
| يتناول هذا المساق :معنى الثقافة بنحو عام ،ومفهوم الثقافة الإسلامية ، مع بيان أهميتها ،وخصائصها ،كالربانية والإيجابية والعموم والشمول والوسطية وغيرها .
ويتناول بيان المصادر الأساسية للثقافة الإسلامية( القرآن ،والسنة،والإجماع ،والقياس،والإجتهاد) كما يتناول هذا المساق مجالات الثقاقة الإسلامية الرئيسةمن (العقائد،والعبادات،ونظام الأخلاقفي الإسلام) كما أنه يشرح أهم النظم الإسلامية المعاصرة من ( نظام الأسرة \ الاجتماعي ، والنظام الاقتصادي ،والنظام السياسي ،والنظام القضائي ،ونظام العقوبات)ويبرز الدور الحضاري للإسلام، من خلال بيان أثر الحضارة الإسلامية في نظام الحضارة الحديثة وسبق الإسلام إلى إقرار حقوق الإنسان. ولم يغفل هذا المساق عن توضيح : أهم التحديات الفكرية المعاصرة التي تواجه الثقافة الاسلامية،من ( الغزو الفكري ،العلمانية ،العولمة ، الاستشراق،التبشير،التقليد والتبعية ،والثقافات الوافدة / التغريب الثقافي)وبيان كيفية مواجهتها |
|||||||||
| Course Title Study Skills | Course Code SSS 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This course equips students with the study skills needed for success in their undergraduate studies. It is also useful for acquiring skills that can be used in their personal lives, in their classrooms as well as in the workplace. Students learn several techniques they can use in the areas of communication, research practices, teamwork, creativity, critical thinking, presentation skills, and exam-taking techniques. | |||||||||
| Course Title UAE Studies (in English) | Course Code UAE 201 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This UAE Studies course provides students with a comprehensive record of the Emirates historical and cultural roots as well as a glimpse of the Country’s geological history and geographical location. The course pays particular attention to the Arab and Islamic identity of the UAE people as well as their success in maintaining a tangible balance between originality and modernity, despite diverse challenges. Because the UAE past, present, and future-oriented experiences have been a great successful story, students will enrich their knowledge of the social, cultural, economic, educational and political development of a society which moved from a traditional, simple life to an elevated status at the regional and international levels. Students will be able to compare between the past and present of the Country and visualize its futuristic vision that covers several decades ahead. | |||||||||
| الساعات المعتمدة: 3 | رقم المساق:UAE/ A 201 | اسم المساق: دراسة مجتمع الإمارات العربية المتحدة | |||||||
| المتطلب السابق: لا يوجد | |||||||||
| يتناول هذا المساق دراسة المجتمعات الإنسانية عموما ويتناول على وجه الخصوص السمات العامة و المقومات الرئيسية لمجتمع دول الإمارات العربية المتحدةوالموقع الجغرافي والسكان ونموهموالتركيب النوعي والعمومي للسكان،وكذلك يتطرق إلى الجانب الاقتصادي و الجغرافي للسكان.ويتناول الجوانب الأسرية و النظام الأسري والقبلي وطبيعة الحكم في المجتمع القبلي ، كما أن المساق يتناول طبيعة الخدمات المقدمةللمجتمع قبل مرحلة النفط وبعدها إضافة إلى دراسة دور وتطور المؤسسات الثقافية والتربيوية والإعلامية وما تقدمه من خدمات للمجتمع الإماراتي. | |||||||||
| Course Title Environmental Science | Course Code ENV 201 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This interdisciplinary approach to our world emphasizes the history of environmental concerns, species interaction (both with each other and their environment), air, water, soil and biological resources, population dynamics, toxicology, energy sources, land use management, and other related topics. Basic principles of science are incorporated throughout the course. | |||||||||
| Course Title Critical Thinking | Course Code HUM 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) MGT 550 | |||||||||
| This course explores the process of recognizing, analyzing, and solving problems encountered in everyday life. The structured steps allow students to evaluate an argument and give equal importance to reasons and claims. The student will develop the skills and positive habits required to make sound reflective decisions in turn making successful and reasoned judgement. | |||||||||
| Course Title Computer Fundamentals | Course Code CIS 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This course is an introduction to the basics of computer science. The focus in this course is on the analysis of computer components. This course also deals with the use of software in word processing, spread sheet, and designing presentations and databases. The course begins with a definition of the computer, its importance, and the most important parts used for input, processing, output, and storage. It also deals with the types of networks and their uses. The course also addresses the problems associated with the use of computers, the confidentiality and security of information and privacy, and completing the course with an extensive analysis of some applied programs, especially word processing, working on worksheets, and designing databases and presentations. | |||||||||
| Course Title College Mathematics | Course Code MTH 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This course provides a sound, intuitive understanding of the basic concept’s students’ needs as they pursue careers in business, economics, plus life and social sciences. It includes a brief review of intermediate functions, graphs, algebra, equations and inequalities, exponential and logarithmic functions, linear systems, with single variable calculus, which includes: limits, derivatives, and applications of derivatives as well as indefinite and definite integrals and some applications. | |||||||||
| Course Title Innovation and Entrepreneurship | Course Code BUS 204
|
Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| In this course, students explore the key theories and research on entrepreneurship and innovation, and then examine their application in the broader and contemporary context. The course context includes corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from entrepreneurship and innovation. The course equips students with innovative and entrepreneurial mindset and its related core skills including development of a comprehensive Business plan. Readings, case studies, and discussions help organize the course material with clear and essential links between entrepreneurship and innovation. | |||||||||
| Course Title Introduction to Sociology | Course Code SOC 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This course is an introduction to the study of people and their interaction with each other, the environment, and various social groups. Students develop awareness of the relationship between individual beliefs, attitudes, and behaviors, plus the greater society and culture. They will also learn how to apply sociological concepts to current issues that affect individuals, modern society, and the international community. | |||||||||
| Course Title Introduction to Business | Course Code BUS 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| This course provides first-year students with an understanding of business systems and guides them to the field of business organizations. It intends to familiarize students with the basic concepts of business and introduces them to the terms used in business processes, operations, and organizations. The course emphasizes the importance of today’s dynamic business environment, globalization, social responsibility, types of ownership, human dimension, essentials of marketing and financial management. | |||||||||
| Course Title Accounting I | Course Code ACC 101 | Credit Hours 3 | |||||||
| Pre-requisite(s) None | |||||||||
| The significance of accounting and the challenges it presents. Extensive coverage and review of major concepts followed by practical exercises. | |||||||||
| Course Title Business Statistics | Course Code BUS 102 | Credit Hours 3 | |||||||
| Pre-requisite(s) MTH 101 | |||||||||
| This course introduces students to statistical analysis and how it relates to business decision making. Students will learn how to apply statistical tools for the collection, presentation, description, analysis and interpretation of data in business contexts. Topics covered include variables, levels of measurements, basic survey design, descriptive measures, probability analysis, sampling methods, confidence interval and hypothesis testing, and correlation and regression analysis. The course includes theoretical and practical lectures. | |||||||||
| Course Title Managerial Accounting | Course Code ACC 202 | Credit Hours 3 | |||||||
| Pre-requisite(s) ACC 101 | |||||||||
| The course will provide a study of the role of the management accountant in the preparation, analysis, and interpretation of accounting and financial data for business management purposes. | |||||||||
| Course Title Business Communication | Course Code BUS 201 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 101 | |||||||||
| This course focuses on the development of professional oral and written communication skills, which are essential for success in today’s digitally enhanced workplace. Students will increase their abilities to write memos, letters, emails, and presentations, as well as their capacity to participate in and chair meetings. Students will also learn how to write a résumé and examine the strategies and approaches required for interview success. | |||||||||
| Course Title Principles of Marketing | Course Code MKT 201 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 101 | |||||||||
| This course describes the relationship between the firm and its customers, market opportunities and customer value. It analyzes the marketing environment and ways to manage marketing information. It helps the students to explain product, product life cycle, customer-driven marketing strategy, consumer buyer behavior, product decisions, pricing strategies, distribution channels and promotion mix. | |||||||||
| Course Title Principles of Economics | Course Code ECO200 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 102 | |||||||||
| This course is an introduction to a set of economic concepts and theories. It is offered to business school students and others and includes topics related to microeconomics and macroeconomics. One important theme for the course is that understanding economics makes you see the world differently and that many of people’s intuitions about how the social world works are flat-out wrong. The course focuses on economic decision-making processes of the consumer, business firms and the government. | |||||||||
| Course Title Operations Management | Course Code MGT 402 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 102, MGT 302 | |||||||||
| This course Introduces students to the dynamic field of Operations Management:
converting inputs into outputs through established processes. This course focuses on the strategic decisions that operations managers have to make along with concepts of distribution, project management, quality assurance, and lean manufacturing. Students engage in several practical exercises to enhance skills related to operational planning and execution. |
|||||||||
| Course Title Business Analytics | Course Code BUS 320 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 102,BUS 301 | |||||||||
| The course helps the students understand business analytics by exploring the capabilities and challenges of data-driven decision-making. The course includes hands-on work with data and software. Students will learn how to use business analytics tools such as excel, analysis tool Pack, tree plan and solver add-ins for decision making. | |||||||||
| Course Title International Management | Course Code MGT-304 | Credit Hours 3 | |||||||
| Pre-requisite(s) ECO 200 | |||||||||
| This course Introduces students to the dynamic field of Operations Management:
converting inputs into outputs through established processes. This course focuses on the strategic decisions that operations managers have to make along with concepts of distribution, project management, quality assurance, and lean manufacturing. Students engage in several practical exercises to enhance skills related to operational planning and execution. |
|||||||||
| Course Title Financial Management | Course Code FIN 301 | Credit Hours 3 | |||||||
| Pre-requisite(s) ACC 101, BUS 102 | |||||||||
| The course gives an understanding and perspective on the financial management functions in an organization. It provides the ability to use tools like financial statement analysis, financial planning and working capital management. It enhances long term investment decisions through the use of valuation principles and equips students with the ability and confidence to tackle common financial problems in practice. | |||||||||
| Course Title Business Research Methods | Course Code BUS 301 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 102; CIS 101 | |||||||||
| The course is designed to introduce the business research process where students learn to understand the managerial problems and formulate research questions and hypotheses. Students gain insight into choosing the right research design, construction of research instruments, sampling, both qualitative and quantitative data collection, data analysis and report presentation. | |||||||||
| Course Title Business Law | Course Code BUS 302 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 101 | |||||||||
| This course introduces the legal framework of business and application of laws in the business world. Emphasis is placed on contracts, negotiable instruments, Law of Tort, Agency Law, Employment Contracts, how court systems operate, and legal aspects of managing corporations. Students learn ways to apply legal and ethical doctrines to commercial and business transactions. | |||||||||
| Course Title Management Information Systems | Course Code MGT 303 | Credit Hours 3 | |||||||
| Pre-requisite(s) CIS101 | |||||||||
| The course provides an overview of Management Information Systems (MIS) in business. It provides students with the concepts and importance of MIS in creating and managing successful, competitive firms in today’s environment. In addition, this course explains the key concepts related to software, database systems, and systems development and e-Business systems and discusses business problems using information systems and information technology, along with enterprise business systems. Finally, this course compares how organizations, management, and technology are brought together to form networked enterprises and decision support systems. | |||||||||
| Course Title Management and Organizational Behavior | Course Code MGT 302 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 101 | |||||||||
| This course provides an overview of the major functions of management like planning, organizing, staffing, leading, and controlling. It also provides a balanced coverage of all the key elements comprising the discipline of Organizational Behavior in a style that students will find both informative and interesting. Students will learn about the relation between structure and culture; leadership, motivation, teamwork, and communication. | |||||||||
| Course Title Business Ethics | Course Code BUS 202 | Credit Hours 3 | |||||||
| Pre-requisite(s) BUS 101 | |||||||||
| This course will cover the Traditional ethical theories and how they apply to business. The course provides an understanding of how ethical issues in business arise and some strategies to control or resolve them. | |||||||||
| Course Title Business Policy and Strategy | Course Code BUS 401 | Credit Hours 3 | |||||||
| Pre-requisite(s) Completion of 90 Credit Hours | |||||||||
| The course offers the most recent theories and current practices in strategic management. The development and implementation of corporate strategies as well as functional strategies in various areas of business activity such as finance, sourcing, production, human resource management, marketing, and international business. | |||||||||
| Course Title Consumer Behavior | Course Code MKT-303 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| Students in this course look at the consumer functions of decision-making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse global consumer. | |||||||||
| Course Title Supply Chain Management | Course Code MKT-304 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| This course examines the elements of an effective sales force as a key component of an organization’s total marketing effort. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and retaining the best salespeople. | |||||||||
| Course Title Integrated Marketing Communication | Course Code MKT- 305 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT201 | |||||||||
| The course provides an overview of Management Information Systems (MIS) in business. It provides students with the concepts and importance of MIS in creating and managing successful, competitive firms in today’s environment. In addition, this course explains the key concepts related to software, database systems, and systems development and e Business systems and discusses business problems using information systems and information technology, along with enterprise business systems. Finally, this course compares how organizations, management, and technology are brought together to form networked enterprises and decision support systems. | |||||||||
| Course Title Marketing Research | Course Code MKT- 309 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT201 | |||||||||
| The primary objective of this course is to provide students with tools to undertake and critically evaluate marketing research projects. Students use a hands-on approach to explore both qualitative and quantitative marketing-research tools, and evaluate the results obtained. This course introduces students to the laws, ethics and regulations that govern businesses andmanagement decisions in the hospitality industry. Students will understand how contracts are made and how hospitality businesses can be effectively managed, taking into consideration the guest’s legal rights. Topics covered in this course include; contracts, operations, property management, employee management, insurance, product liability, safety and security. | |||||||||
| Course Title Brand Marketing | Course Code MKT- 402 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT201 | |||||||||
| Students learn how marketing professionals use brand names, identities, and recognition to result in establishing brand equity of the company and product. The course includes historical and regional examples of brand marketing. | |||||||||
| Course Title Services Marketing | Course Code MKT- 403 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT201 | |||||||||
| Unique challenges are associated with marketing services to develop management-level skills for marketing a service business including marketing research applications, marketing planning and customer satisfaction. Service industries contribute to the GDPs of many countries and provide career opportunities for people around the world. This course enables students to understand how marketing services is different from marketing goods. It helps them make decisions about positioning, distribution, pricing, and promoting different services with the help of the marketing mix in a growing competitive service industry. It covers service organizations like banking, transportation, airlines, hotels, insurance, and other government and nongovernment service organizations. | |||||||||
| Course Title International Marketing | Course Code MKT- 404 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| This course dwells on the applications of marketing theory in the field of international market context. This course aims at empowering students to understand and analyze international marketing contexts in a rational manner and help them make decisions to tap into international market opportunities | |||||||||
| Course Title Internship (Marketing) | Course Code MKT- 495 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201+ Completion of 90 Credit Hours | |||||||||
| This course offers students the chance to gain first-hand experience in an actual workplace environment. It also provides students with the opportunity to apply their academic knowledge to practical work situations. It introduces and exposes students to the differences between obligations and responsibilities in their personal lives and those found in the working world. | |||||||||
| Course Title Marketing Management (Capstone) | Course Code MKT- 499 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| This is a capstone course. Students will use a practical, systematic approach to developing a sound marketing plan as they consider the business mission, situation analysis, strategy formulation, the development and implementation of product, pricing, communication, and distribution policies. At the end of this course, students are expected to prepare a Marketing Plan of a new brand/product. | |||||||||
| Course Title Retail Management (Elective) | Course Code MKT- 306 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| In this era of multi-product super markets, learning the principles of retailing and effectively utilizing them has become imperative. The spirit behind the course is to make the student understand this important element in the overall marketing mix of mass distributed products. Again this course will highlight the importance of administration and strategic planning in both large and small retail firms. It concentrates on the management of retail functions to include stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and the use of information systems. | |||||||||
| Course Title Sales Management (Elective) | Course Code MKT- 307 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| This course examines the elements of an effective sales force as a key component of an organization’s total marketing effort. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and retaining the best salespeople. | |||||||||
| Course Title Business to Business Marketing (Elective) | Course Code MKT -308 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| This course describes the business-to-business marketing with emphasis on marketplace dynamics. Students explore concepts and issues that are common in the present-day marketing environment. Topics include organizational buying behavior, legal and regulatory concerns, target markets, positioning, branding, supply chains, communication, and ethics. | |||||||||
| Course Title Marketing Strategy (Elective) | Course Code MKT -310 | Credit Hours 3 | |||||||
| Pre-requisite(s) MKT 201 | |||||||||
| This course aims to teach students how to design a marketing strategy by understanding the nature and structure of the market, analyzing the internal and external environmental factors and by applying SWOT analysis. This course also focuses on the importance of marketing mixes, the product life cycle, and its role in formulating and designing an accurate marketing strategy. | |||||||||
| Application⬧Admission⬧Registration Fees ( Undergraduate Programs ) | |||||||
| Program | Degree | Major | Medium of
Instruction |
Program Duration | Credit Hours | Tuition Fee per credit hour in AED | Annual
Tuition Fee for 10 Courses in AED |
| Health
Sciences |
Bachelor | Dental
Surgery |
English | 5 years | 194 | 2200 | 88,000
(40 Credit hours) |
| Business
Administration |
Bachelor | Marketing | English | 4 years | 120 | 999 | 29,970 |
| Bachelor | Finance &
Accounting |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Human
Resource Management |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Human
Resource Management |
Arabic & English | 4 years | 129 | 1029 | 30,870 | |
| Bachelor | Management
Information Systems |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Hospitality and Tourism Management | English | 4 years | 120 | 908 | 27,240 | |
| Law
Program |
Bachelor | Law | Arabic & English | 4 years | 129 | 1029 | 30,870 |
| Public
Relations and Advertising |
Bachelor | Public
Relations |
Arabic & English | 4 years | 126 | 999 | 29,970 |
| Bachelor | Advertising | Arabic & English | 4 years | 126 | 999 | 29,970 | |
| Item | Amount in AED | Description |
| Application and Admission Fee | 1500 | One-time fee submitted with the application (non-refundable) |
| Application and Admission Fee
(for International Students) |
3000 | One-time fee submitted with the application (non-refundable) |
| Registration Fee | 550 | Per semester (Fall and Spring) (non-refundable) |
| Registration Fee | 330 | Per session (Summer) (non-refundable) |
| Students Activities Fee | 275 | Per semester (Fall and Spring) (non-refundable) |
| Students Activities Fee | 110 | Per session (Summer) (non-refundable) |
| Transfer of Credits Fee | 330 | |
| Late Registration | 220 | One-time fee submitted with the request (non-refundable) |
| Intensive English Program | – | Per course |
| Level 1 | 6050 | The program consists of 3 levels |
| Level 2 | 4840 | Duration is one semester (180 Study Hours) |
| Level 3 | 4235 | Duration is one semester (135 Study Hours) |
| Intensive English Program for Programs taught in Arabic | – | Duration is one semester (90 Study Hours)
The program consists of 2 levels |
| Level 1 | 4538 | Duration is one semester (112 Study Hours) |
| Level 2 | 4235 | Duration is one semester (90 Study Hours) |
| Visa processing Fee | 2000 | – |
| Visa Deposit | 5000 | Refundable at the time of visa cancelation and cross verify with PRO team after completing one year of study at CU Ajman. |
| Computer Lab Fees | 715 | Bachelor of Dental Surgery |
| Laboratory and Clinic fees
(per semester) 1st to 3rd Year |
4400 | Bachelor of Dental Surgery |
| Laboratory and Clinic fees
(per semester) 4th and 5th Year |
6600 | Bachelor of Dental Surgery
|
| Productive lab Fee (per semester)
4th and 5th Year |
3300 | Bachelor of Dental Surgery |
| Training Fees (4th and 5th year) summer 1 | 4400 | Bachelor of Dental Surgery (per session) |
| Training Fees (4th and 5th year) summer 2 | 4400 | Bachelor of Dental Surgery (per session) |
| Add/Drop Processing fee | 33 | For each request form |
| Re-Test Fee (Undergraduate) | 330 | |
| Incomplete Exam fee (Undergraduate) | 1100 | |
| Graduation Fee | 1375 | |
| Transcript Fee | 83 | |
| ID Replacement Fee | 55 | |
| Degree Replacement / Extra copy fee | 550 | |
| Change Major Fee | 550 | |
| Grade Appeal Fee | 220 | Per Course |
Name: Beenish Shameem
Academic Position: Assistant Professor
College/Department: Marketing
Education:
Professional Experience:
Courses Taught:
Marketing Management, Perspective of management, Comparative management, Consumer Behaviour, CRM, E-Marketing and international marketing, Principle of Management, Comparative Management, Supply Chain Management, Customer relationship management, Services marketing, Strategic Management, Organisation Behaviour, Business research.
Research Areas:
1.“Does Media Influence fashion consciousness of Muslim women consumers: Evidence from the United Arab Emirates” | Journal: International Journal of Business Innovation and Research | Indexing: SCOPUS (Elsevier), ABDC – C
2.Decline of test cricket in the era of t20: an in-depth analysis. Journal: Journal of the Social Sciences Indexing: SCOPUS
3.A sustainable framework of micro entrepreneurship aiming towards self-sufficiency for lower income groups. Journal: the Journal of entrepreneurship. Indexing: Copernicus, Google scholar
4.Servqual in financial services: Case study of LIC of India. | Journal: International Journal Research in Commerce and Management | ISSN 2231-1009, VOLUME No. 2 issue No.02 Feb. 2012 |Indexing: Google Scholar, UGC
5.Marketing strategies in financial services. Journal: International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 |Indexing: Google Scholar, UGC
6.Challenges faced by banking industry in UAE | Journal: International Journal Research in Commerce and Management VOLUME NO.04 Issue no 06(June) 2014, ISSN 2231-5756 | Indexing: Google Scholar, UGC
7.UAE - The integration of business technology and corporate competitiveness, —Reengineering the operational efficiencies |Journal: International Journal Research in Commerce and Management VOLUME NO.04(2014), Issue no 06(June), ISSN 2231-5756 | Indexing: Google Scholar, UGC
8.Service quality and Service strategies as antecedents of customer satisfaction in service industry. |Journal: International Journal: Research in Commerce and Management: VOLUME NO.05(2014), Issue no 06(June), ISSN 0976-2183 | Indexing: Google Scholar, UGC
9.Exploring Role of technology to create financial literacy in consumers. |Journal: Asia pacific journal of marketing & management Review Vol.5 – No.10 – OCT. 2016 ISSN ONLINE: 2319-2836.Indexing: Google Scholar, UGC
10.An Assessment of Installation of Business incubators At Al Khawarizmi International College/ Al AIN in UAE (2017) Journal: International Journal of Advanced Research and Publications ISSN: 2456-9992 Indexing: Google Scholar, UGC
11.Internet banking adoption among young adult in India: A study of behavioural intentions, perceived usefulness, and perceived trust by integrating TAM | Journal: IUP Publications Indexing: Google Scholar, UGC
12. Antecedents and Consequences of Employee Engagement: An Empirical Examination in Indian perspective. Journal: International Journal of Business Research Indexing: SCOPUS
Non-Academic publications:
Innovation is a key to competitiveness: Gulf News http://gulfnews.com/your-say/your-view/innovation-is-key-to- competitiveness-1.1909081\ Cashing in on tourism: Forbes Middle East.
A leading nation in innovation and entrepreneurial support pg.42 vol. 7 may-June 18Young Vision - The Education Magazine
Conference Presentation:
Sustainable tourism development- paper presented in the international conference in University of Jammu – March 2011
An overview to micro insurance” paper presented at national conference, BGSBU University Rajouri, Apr’ 2009.
“Derivatives and its types” presented in BGSBU Rajouri University, paper presented in April 2007.
“Challenges and opportunities of business in 21st century” presented at SMVD University Jammu, March 2006
Economic growth by way of Islamic Banking and finance presented at BGSB university, India on 21 April 2017.
AICTE sponsored national seminar on micro finance: “Banking Solution to Poverty and Low-Income trap” school of management studies BGSB University Rajouri: 5 April – 6 April 2010
National conference on Trans Himalayan tourism: University of Jammu in collaboration with tourism dept. of Government of Jammu and Kashmir. 5 March to 6 March 2010.
National seminar on integrated approach to tourism development: Contemporary practices and innovations. University of Jammu in collaboration with tourism department, Govt of J&K. 18 march,11-19 Mar ‘11
International conference on cross culture management: practice and research international Centre for cross culture research and human resource management. university of Jammu: 24-25 February2010
International conference on cross culture management: practice and research international Centre for cross culture research and human resource management university of Jammu20-21 February 2010
Name: Dr. Rameshwaran Byloppilly
Academic Position: Deputy Head, Assistant Professor
College/Department:
Department of Marketing,
City University College of Ajman
Ajman, UAE.
Education:
Professional Experience:
Teaching Areas: (At MBA Level):
Teaching Areas: (At BBA Level):
Research Areas:
Memberships:
Conference Presentation:
Publications:
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| Application⬧Admission⬧Registration Fees ( Undergraduate Programs ) | |||||||
| Program | Degree | Major | Medium of
Instruction |
Program Duration | Credit Hours | Tuition Fee per credit hour in AED | Annual
Tuition Fee for 10 Courses in AED |
| Health
Sciences |
Bachelor | Dental
Surgery |
English | 5 years | 194 | 2200 | 88,000
(40 Credit hours) |
| Business
Administration |
Bachelor | Marketing | English | 4 years | 120 | 999 | 29,970 |
| Bachelor | Finance &
Accounting |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Human
Resource Management |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Human
Resource Management |
Arabic & English | 4 years | 129 | 1029 | 30,870 | |
| Bachelor | Management
Information Systems |
English | 4 years | 120 | 999 | 29,970 | |
| Bachelor | Hospitality and Tourism Management | English | 4 years | 120 | 908 | 27,240 | |
| Law
Program |
Bachelor | Law | Arabic & English | 4 years | 129 | 1029 | 30,870 |
| Public
Relations and Advertising |
Bachelor | Public
Relations |
Arabic & English | 4 years | 126 | 999 | 29,970 |
| Bachelor | Advertising | Arabic & English | 4 years | 126 | 999 | 29,970 | |
| Item | Amount in AED | Description |
| Application and Admission Fee | 1500 | One-time fee submitted with the application (non-refundable) |
| Application and Admission Fee
(for International Students) |
3000 | One-time fee submitted with the application (non-refundable) |
| Registration Fee | 550 | Per semester (Fall and Spring) (non-refundable) |
| Registration Fee | 330 | Per session (Summer) (non-refundable) |
| Students Activities Fee | 275 | Per semester (Fall and Spring) (non-refundable) |
| Students Activities Fee | 110 | Per session (Summer) (non-refundable) |
| Transfer of Credits Fee | 330 | |
| Late Registration | 220 | One-time fee submitted with the request (non-refundable) |
| Intensive English Program | – | Per course |
| Level 1 | 6050 | The program consists of 3 levels |
| Level 2 | 4840 | Duration is one semester (180 Study Hours) |
| Level 3 | 4235 | Duration is one semester (135 Study Hours) |
| Intensive English Program for Programs taught in Arabic | – | Duration is one semester (90 Study Hours)
The program consists of 2 levels |
| Level 1 | 4538 | Duration is one semester (112 Study Hours) |
| Level 2 | 4235 | Duration is one semester (90 Study Hours) |
| Visa processing Fee | 2000 | – |
| Visa Deposit | 5000 | Refundable at the time of visa cancelation and cross verify with PRO team after completing one year of study at CU Ajman. |
| Computer Lab Fees | 715 | Bachelor of Dental Surgery |
| Laboratory and Clinic fees
(per semester) 1st to 3rd Year |
4400 | Bachelor of Dental Surgery |
| Laboratory and Clinic fees
(per semester) 4th and 5th Year |
6600 | Bachelor of Dental Surgery
|
| Productive lab Fee (per semester)
4th and 5th Year |
3300 | Bachelor of Dental Surgery |
| Training Fees (4th and 5th year) summer 1 | 4400 | Bachelor of Dental Surgery (per session) |
| Training Fees (4th and 5th year) summer 2 | 4400 | Bachelor of Dental Surgery (per session) |
| Add/Drop Processing fee | 33 | For each request form |
| Re-Test Fee (Undergraduate) | 330 | |
| Incomplete Exam fee (Undergraduate) | 1100 | |
| Graduation Fee | 1375 | |
| Transcript Fee | 83 | |
| ID Replacement Fee | 55 | |
| Degree Replacement / Extra copy fee | 550 | |
| Change Major Fee | 550 | |
| Grade Appeal Fee | 220 | Per Course |